Scott Free Thinking

Since 2002, I have come to learn a lot about business. First and foremost, I have figured out some of the most important aspects of developing a high income potential foundation for starting something that will monetize and bring you financial abundance. For what you are about to read, I want you to keep in mind that no matter how young you are, how old you are, no matter where you come from there are a few very important components to how successful business works that everyone has access to. The reason we all have access to these elements is because we all have access to ourselves, and we all make our own choices that govern the outcome of our lives. The common mistake one often makes when trying to start their own business, is building a business model that requires them or even several people to make all the effort in order for the financial income to start pouring in, or to work at all. For this reason, restaurants always keep their employees tightly bound to a standard process. The way they earn money is by ensuring that a successful process is followed as closely as possible.

When it comes to earning money, perhaps the most important thing to the majority of society is using a system that works. And for the majority of the American population, or even the global population many places, that follows a single, simple formula.

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Has anyone else besides me noticed this common trend? Does anyone else besides me see the problem with this picture?

The fact of the matter behind that common societal expectation is that it is simply too boring, too simple, and can even be more risky than we initially thought. The number of people who attend their first year of college is drastically different than the number of people who graduate college in their final year. The number of drop outs is astounding in high schools, but even more astounding in colleges. So where do these people go who have failed to meet expectations? The first answer most people around me give is: McDonalds! But please, McDonald’s only has so many people that can work for them. Not everyone goes to fast food.

The real truth of the matter is that whether you have got a college degree or not, the real test of time is how innovative you can be when interpreting and using the whole of your life. The public education system is designed in such a way that it does not tend to teach children a CEO mindset, rather it teaches them a follower mindset. Right from the very beginning, year one, they are taught to stay in a single file line, to remain orderly, to follow the rules, and in mathematics, it is all about following formulas to solve repeating problems. But is this how the new generations of people should be educated? Should we be coloring inside the lines? Should we be solving the same old problems using tools that are preset for us? Why not develop our own formulas to solve problems that have never been solved before?

The short answer to these questions is that if everyone went after problems that have never been solved before, the same old ones that require us to keep checking up on them would eventually catch up with us and the global economy as a whole would crumble - and that’s assuming the full outcome of a global society that has a very large degree of free choice to pursue what it wants, as well as the courage to pursue what it wants. But perhaps we could be thinking about this a different way.

The economy is a system that is based upon the flow of money. And when we say that the economy is doing well, really what we mean is that money is flowing. Well, how does money flow? Does money flow under the rules of a process that must be pushed or do the cycles that we’ve laid out for the economy - depression, recession, or growth - happen naturally? The answer, of course, is that it is natural, and that the entire economic system itself, no matter how much effort is done on the individuals themselves with a case-by-case basis, the overall nature of the machine is automatic.

If you intend to start a business, I whole heartedly believe that it should be the same way for you. The reason certain businesses dry up and expire is because they operate under work, or the expenditure of energy, and not automated process. This is the reason that the railroad companies no longer do much of anything new and do not have the same market value they did during their pioneering days of the railroad itself. This is the reason that the world will eventually run out of oil, and the oil companies will become energy companies(many already have), and the reason that construction workers will not have any work making many new buildings at all in the long term future. When you are dealing with work as work, it does not function under the same system as say, solar power, or an automatic cash flow system like the economy as a whole.

Think about the concept of music for a moment, and the rise of the rock star. Perhaps the first guy to really get this thing called rock off the ground, was Elvis Presley. Elvis conveyed ideas that, to the youth market, were universal, fun, uplifting, and also universally appealing to a certain demographic. This was the reason behind his financial or business oriented success. Something about the formula that has developed for mainstream music allows the masses to latch onto certain universal ideas, become attached to them emotionally, feel a passion for them, and as a result, the record labels get money from people buying into it all. Most rock stars do not realize what they have done. Are the rock stars better than normal people? No, in fact, the very first rock stars, and especially the new ones, are simply reinventing what many before them have already done. It does not take talent so much as the mere action of following a process for you to become talented with music.

Like anything else, if you were to spend enough time learning how to play an instrument, you would likely get very good at playing it, even if it was something you hated doing! So it is not so much the music that made these rock stars great, it was the ability of their songs to travel as memes, or communicated ideas, to the masses, and it was also a result of an automated marketing system in which the music could be played again and again by recording, and thus would market itself by just being played over the radio. This creates the market of advertisers to be heard in between songs, a market for the musicians to make money, and a market for the music labels to be paid. This simple system has existed for decades. The sad thing is, poor teenage garage bands compete with millions of others, and only a handful of them get picked. It is almost as if you’ve got all the talent you could ever need as the music label - you’ve just got to wait for the talent to come to you. It is an automated system.

So here is the final word. If you want a successful business, design a business from the ground up that does not use expended energy much at all. Make every piece of energy create a residual effect that repeats itself down the line, and preferably - a repetition that is indefinite.  Maybe if you followed this particular idea to create residual effect of your business oriented energy, you might see a different pattern.

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